I’ve spent nearly a decade immersed in the fashion industry, beginning with my studies at the Laboratory Institute of Merchandising in Manhattan and continuing through seven years within a leading apparel company. During that time, I was able to experience every side of the business—from production and sourcing to retail operations—shaping the way I understand and approach product development today.

I’ve always known I wanted to create something of my own. I’m drawn to the process—taking an idea from concept to completion—and building something that feels both thoughtful and intentional.

The idea came to me while traveling. After repeatedly dealing with a small but frustrating issue, I realized it was something many others were experiencing as well—yet there wasn’t a solution that felt elevated or considered. What began as something I created for myself quickly became something more.

I decided to take the risk and develop it fully, learning as I went and investing in the process from the ground up. What started as a simple idea has evolved into a product designed to bring both function and refinement to everyday essentials.